The Detroit Red Wings wanted to bring a younger audience to the Joe Louis Arena. Quack! developed a marketing program including print, outdoor, events, specials, viral videos and even new merchandise to attract new fans without alienating the current bread and butter. It worked.

Public transportation is instrumental to a community's way of life. Our creative approach for TheRide and its services is to highlight just how valuable this way of life is.

We developed a creative strategy, campaign and event materials for the Fresh Food 500, a Supermarket Sweep-inspired event encouraging customers to enroll in their loyalty program. Quack! was responsible for all design, copy, creative and fulfillment responsibilities for the event.